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August 26, 2016
Most likely many of you have seen ads or spoken to women who are drinking or selling beverages laced with collagen. The sales pitch for these drinks is that drinking collagen will rebuild and enhance the collagen in your skin and that Japanese women have been doing it for years (so of course it must be valid, right? And of course women who don’t drink collagen must look wrinkled?). I can see why this would be easy to accept. For more than two decades women have believed that collagen added to skin-care products will add to the collagen in your skin, so why wouldn’t the same be true from the inside out? After all, if you drink dairy products rich in calcium you do get better bone growth. If you drink colas and other soda drinks you lose calcium and have an increased risk of osteoporosis .
Does drinking collagen offer similar possibilities for skin? Most of this attention is a result of a collagen drink called Toki. It is marketed in a pyramid-style business plan so your neighbor or co-worker may be the one tempting you with frivolous, scientific-sounding claims to get you to purchase the drink or the company’s associated supplements (there is always something else you need), or try to get you to sell the stuff yourself.
Aside from claims that are too good to be true, Toki asserts that they have impressive, independent studies demonstrating the success of their drink. At best, their research is dubious. Despite the company’s contention about having unbiased research, it isn’t the truth. The studies they have were paid for by the company distributing their products, namely Lane Labs, based in Allendale, New Jersey. If you end up believing even a portion of their misleading sales pitch you will find yourself out $175 for a 30-day supply. Surely that kind of expenditure requires more than the claims Toki has cooked up.
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